Defining a visual identity for an asset management company in Sydney & New York.

TDM Asset Management asked us to create a logo and overall brand identity for their Sydney operation as they considered a move into the US market.

We created a series of design options for review, settling on a simple, serif style font type and logo. Using this logo as a guide we developed a full visual style for use on corporate stationery, signage and across social media.

We also created the company’s first website, a basic design created to help them enter the US market with an office opening in New York.

What we did
  • Logo design
  • Corporate stationery
  • Web design and build
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